2. Most people went to go see films on a saturday night, making up for 24.1 % of the cinema going population.
3. Over 30 % of people said that they enjoy action films more than any other genre of film.
4. 40 % of profits generated by cinema's comes from the sale of refreshments.
5. Only 14 % of people decided to purchase a film they'd seen in the cinema on dvd or blu ray
6. Cinema going is a shared experience with an average of 3 people to a group.
7. £300 million was spent on advertising alone in the year 2012
8. On average, people spend 4 hours a day watching TV or films
9. BBC iPlayer is viewed 6 million times a day, giving people a chance to catch up on television programs they missed or films they want to watch.
10. 60 % of people aged 16-30 believed that media should be free when accessed online such as films or music.
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